Client: Forao Growth Consultants

Project: Branding


Forao, a Growth Consultancy, was looking for a clean, minimalist approach for their brand from their identity to their website.


Keeping the identity simple, a subtle modification was made to curve the bottom of the logotype to represent the skyline and clouds (Forao derives from the Hawaiian word for cloud). This minimalistic approach is continued into the website design. Forao wasn't looking for a lengthy, copy heavy website, but something straight to the point, offering only the necessary information and ways to get in touch.

Forao Logo
Forao logo mockup on a skyline
Forao business cards mockup
Forao website mockup on a Macbook Pro
Forao website mockup on an iPhone and iPad
Full view of the Forao website

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