Iron Road Brewing
Client: Iron Road Brewing
Project: Identity Design & Branding
Richard and Jared approached me to talk about handling their branding after a couple unsuccessful logo designs. Being from Kamloops, a railroad town, they wanted to capture a strong, blue-collar industry look that would resonate with the locals, but also attract a younger crowd especially since they're brewing so close to Thompson Rivers University.
A strong slab-serif font and bold colour palette are essential to this identity, giving it that balance of industrial and modern. The dark charcoal and rusty orange tones (iron and rust) are tied into not only the railway industry, but the aesthetic direction the brewery will take on as well.
The iron spike that separates the typography is an iconic image of its own, which worked its way into an alternate "IR" identity with surrounding details that are representative of the front of a old steam locomotive to further tie in with the town's history.
The overall brand aesthetic created for Iron Road Brewing lends itself towards a strong, bold image whether it's on stationery, glassware, merchandise or their online presence.
Brett went above and beyond while working on our brand designs, and delivered a final product that we are very happy with. He worked very quickly and met all deadlines. He was easy to reach and kept us in the loop during the whole process. We look forward to using his services for work in the future, and would recommend him to anyone looking for graphic design services.
Building a brewery?
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