The pursuit of something better.

Meliora, meaning the pursuit of something better, feels like a fitting name for this project. It’s unique, feels appropriate for a gin brand with a decorative art deco flare, and this project really is the pursuit of something better for myself.

I have a goal to work with a company in the spirits or distilling industry, whether that’s whiskey, vodka, gin or something else. I’m also a believer in designing for the type of clients you want to work with, and to show your capabilities. This project allows me to fill a gap I’ve identified in my portfolio, challenging myself to create something outside of my comfort zone, becoming a more well-rounded designer.

Pursuing something better.