I’m Brett Lair, an experienced, professional graphic designer based in Ontario, Canada, with satisfied clients all over the world. Whether you’re an entrepreneur, startup, business owner, or agency, I work with you to reach and exceed your goals by delivering results through effective design solutions that are tailored to your needs and backed by several years of experience.
Not every business needs an agency and not every agency needs another designer on staff. That's where I come in; I bridge that gap. If you're an agency, I deliver the quality work that you would expect from your employees. If you're a business owner, I provide the agency quality work and professionalism you need without the higher agency cost.
Before beginning your project, I take the time to understand your needs, goals, business, and competition. This is an important step and will allow me to design with a results-focused approach, making sure the value I provide through design will reach and exceed your goals whether that’s bringing in new clients, raising awareness of your brand, or promoting your products or services.
If you would like a personalized quote for your project, please fill out the Project Worksheet and we can get started!
Identity & Branding
While your logo is significantly important, there is more to your brand. Branding is your company's image, both online and off, and your first chance to establish a trusting, beneficial relationship with your customers. Branding may include an identity, brand strategy, social media graphics, a Brand Standards Guide, and more that is sure to get you noticed.
Your website is often the first thing potential customers will look for and it can set the tone for the relationship. It is vital that your page is attractive and efficient to convert your visitors into customers. Whether you want to refresh your current website, customize an existing theme, or start from scratch with a custom design, I'm here to create a completely personalized solution.
User Interface Design
Just like your website, your software or app's interface needs to be easy to use, memorable, and efficient. Starting with the wireframes, I'll design the interface you're looking for and, after completing the design, present you with a working prototype. This allows you to visualize the flow from screen to screen, showing you the stunning results your customers will see and remember.
Stationery & Collateral
Even with a website and online presence, your company still needs an offline image. That's why I provide branded premium-quality business cards, letterheads, brochures, signage, promotional materials, packaging, and more. To further enhance your brand, I'll design a cohesive look that is seamless online and off, no matter what the medium or material.
Who you're working with
Craft beer & coffee enthusiast, die-hard Volkswagen driver, wanderlust, minimalist, and of course, professional graphic designer.
My design career began with working full-time for over 4 years in an agency setting with clients ranging from local businesses to municipal governments to large clients like Mac's Convenience Stores and Ontario Lottery & Gaming. I began freelancing on the side as a way to continually improve my skills and quickly realised that I would be better suited to running my own design business. Now my client base is worldwide, not only reaching Canada and the United States, but Australia, Sweden, and the United Kingdom as well.
I’ve had the distinct privilege of working with Brett on a number of branding and collateral assignments. He has a decidedly minimalist approach to design which tastefully communicates and effectively achieves the clients’ objectives.
We've worked with Brett on two projects and are very pleased with both the collaboration and the end result. He quickly understood what we were looking for, and his clean design and attention to subtle details is amazing.
We would definitely recommend him to others, but are reluctant to do so, since we're quite worried that he'll be swamped with work and thereby unavailable to us if we did.
Brett is one of the most creative and thoughtful designers I've had the opportunity to work with. Simply put, he's someone you want on your team because he gets stuff done.
Brett is a talented designer and great to work with! His skills not only let him craft results that make impact but he is simply the most professional designer we’ve had the privilege to work with. We’ve worked with Brett on a number of projects and each time we’re amazed at his quality in branding and graphic design but also his approachable character which makes him a joy to work with every time.
Brett was a pleasure to work with! He was incredibly receptive to my vision and feedback throughout the entire creative process and turned revisions around quickly! I appreciated his keen eye for detail and willingness to go above and beyond to deliver a final logo that I was extremely happy with. I look forward to partnering with him on future projects.
Ready to get started?
If you're ready to take your design and brand to the next level, you can email me at firstname.lastname@example.org, fill out the form below, or complete the Project Worksheet to get a head start.