Hey, I’m Brett!

I’m a sourdough baker, backyard beer brewer, vegetable gardener, mountain biker, long-time Volkswagen driver, pup owner, amateur photographer, and, the reason you’re here… brand designer.

14 years ago, straight out of College, I started working full-time at an award-winning advertising agency. I worked with clients that ranged from local businesses to larger clients like Mac's, ESSO, and Ontario Lottery & Gaming. As a way to continually improve my skills, I began freelancing on the side. I quickly realized that I was much more passionate about this work so I made the leap and turned freelance into my career.

Like my clients, I decided to quit my safe, reliable job with a paycheque every other week to start my own business. Since launching my studio in 2014, I've helped my clients launch successful brands around the world—not only reaching across Canada and the United States, but Australia, Sweden, Ireland, and the United Kingdom. Design agencies in Canada and the United States have depended on me to establish their client’s branding as well.

I would love to work with you on your project, so reach out if you want to work together or email me at hello@brettlair.ca!

Exploration of an interior design brand. 1/3 - Identity Design #branddesign #branddesigner #brandidentity #designagency #designspiration #designstudio #entrepreneur #identitydesign #logodesign #logodesigner #interiordesign #interiordesigner
Exploration of an interior design brand. 2/3 - Colours & Pattern #branddesign #branddesigner #brandidentity #designagency #designspiration #designstudio #entrepreneur #identitydesign #logodesign #logodesigner #interiordesign #interiordesigner
Exploration of an interior design brand. 3/3 - Stationery #branddesign #branddesigner #brandidentity #designagency #designspiration #designstudio #entrepreneur #identitydesign #logodesign #logodesigner #interiordesign #interiordesigner
Meliora, meaning the pursuit of something better, feels like a fitting name for this project. It’s unique, feels appropriate for a gin brand with a decorative art deco flare, and this project really is the pursuit of something better for myself
Meliora, meaning the pursuit of something better, feels like a fitting name for this project. It’s unique, feels appropriate for a gin brand with a decorative art deco flare, and this project really is the pursuit of something better for myself
Meliora, meaning the pursuit of something better, feels like a fitting name for this project. It’s unique, feels appropriate for a gin brand with a decorative art deco flare, and this project really is the pursuit of something better for myself
Meliora, meaning the pursuit of something better, feels like a fitting name for this project. It’s unique, feels appropriate for a gin brand with a decorative art deco flare, and this project really is the pursuit of something better for myself
Meliora, meaning the pursuit of something better, feels like a fitting name for this project. It’s unique, feels appropriate for a gin brand with a decorative art deco flare, and this project really is the pursuit of something better for myself
Meliora, meaning the pursuit of something better, feels like a fitting name for this project. It’s unique, feels appropriate for a gin brand with a decorative art deco flare, and this project really is the pursuit of something better for myself
12 year old me would be so stoked to know that one day I’d get to design a “Jabroni” beer label! Went with a ~1960’s-era macro beer style to bring a little sophistication to this fine Italian Pilsner. The People’s Beer
The good folks over at Iron Road Brewing have been letting me experiment with new label designs and I’ve been loving the variety of styles! The India Porter isn’t as well known as the India Pale Ale, but it has historical significance as
The good folks over at Iron Road Brewing have been letting me experiment with new label designs and I’ve been loving the variety of styles! 📷: @ironroadbrewing #branddesign #branddesigner #brandidentity #designagency #designspiration #desig

Process

  • Once we’ve discussed the details of the project, I’ll send you a proposal outlining the project scope followed by a simple two-page contract that outlines important details like rights, ownership, and fees. Once signed, I’ll send the initial invoice and we kick off the project!

  • The project kicks off with a deep dive into your business, story, objectives, goals, and overall personality. This begins with our conversations about your project and the comprehensive questionnaire that I provide. By immersing myself into your world, I’ll discover and understand what makes your business unique.

  • The discovery and positioning is brought to life through a variety of design concepts, with each direction presented as a visual identity system that often includes logo concepts, typography, colour palettes, brand assets, imagery, and mockups to help you envision your brand in action. Your feedback helps refine the designs.

  • This is where it gets real! All of the project deliverables are neatly organized to make your life easier, packaged, and handed off.

    Now it’s time for your brand to become unforgettable!

Services

Logos

Branding

Packaging

Signage

Naming

Vehicle Wraps

Print & Stationery

Strategy

& More