Brand design that transforms ambitious businesses into unforgettable brands.

I help startups and CPG brands get noticed, chosen, and remembered.

RIP Cold Brew

RIP Cold Brew
Logos

Logos
Happyblob Hard Kombucha

Happyblob Hard Kombucha
Anderson Craft Ales

Anderson Craft Ales
Packaging

Packaging
Iron Road Brewing

Iron Road Brewing
The Pilot Brewhouse

The Pilot Brewhouse
EarthPup

EarthPup
East Point Coffee

East Point Coffee
Black Magic Hot Sauce

Black Magic Hot Sauce
Meliora Gin

Meliora Gin
Tailspin Jerky

Tailspin Jerky
Slow Wave Coffee

Slow Wave Coffee
The Wellington Gathering Grove

The Wellington Gathering Grove
J2 Bouldering

J2 Bouldering
Sea Lion Electric Equipment

Sea Lion Electric Equipment
Fitzgerald Whiskey

Fitzgerald Whiskey
Skoghus Architects & Builders

Skoghus Architects & Builders
Stellar Sunrooms

Stellar Sunrooms
Chew Chew Treats

Chew Chew Treats
Voyce CBD

Voyce CBD

A Strategic Approach.

Your brand has about three seconds to make an impression, whether that’s on a shelf, on a screen, or in someone's mind. I help brands make those seconds count.

With over 15 years of experience focused exclusively on brand identity and packaging, I bring strategic thinking and distinctive design to every project. My work has helped brands land on shelves they were once turned away from, go from unknown to unforgettable, and build loyal followings that last.

Based in Halifax, Nova Scotia. Working with founders and brands everywhere.

Let's get to work →

Dream clients.

When a designer genuinely loves the category they're working in, it shows up in the work. I've spent years designing for CPG brands, craft breweries, food and beverage brands, pet brands, and founders who pour everything into what they do. That depth of experience means I already understand your world before we have our first conversation.

If you’re making something bold, thoughtful, or just plain delicious, there's a good chance we'll do great work together.

  • Breweries, Distilleries, & Wineries

    Kombucha & Functional Beverages

    Better-for-you Sodas

    Hot Sauce Brands

    Snack Brands

    Chocolate Brands

    Bakeries, Food Trucks, & Restaurants

    Coffee Shops & Roasters

  • Pet Treats & Food

    Pet Supplements & Wellness

    Pet Accessories & Toys

  • Outdoor Gear & Apparel

    Sports & Fitness (Especially mountain biking)

    Climbing & Bouldering Gyms

    Nutrition & Supplements

    Organizations (trail builders, riding groups, clubs, etc.)

  • Architects

    Cabin & Tiny Home Builders

    Furniture Makers

    Custom Carpentry

  • Electric Vehicles & Equipment

    Wellness & Fitness Startups

    Wellness & Fitness Tech (smart gear, trackers, etc.)

Kind Words

  • "A franchise that previously delisted us, brought us back on because of the packaging."

    Lucy Cullen, EarthPup

  • "Brett was everything we were looking for to help us evolve our original packaging into a full product suite. Detail oriented from the start, Brett was able to offer up plenty of explorations along the way that not only helped us accomplish our goals for the new SKU packaging but also helped us build on our brand in a way we haven't seen other designers achieve."

    Brendan Flannery, RIP Cold Brew

  • "Brett was fantastic and easy to work with. Our original packaging concept didn't represent our brand or our product, and Brett brought to life exactly what we were looking for. He understood our vision and translated it seamlessly into the final design — all while being very knowledgeable on compliance and incredibly creative."

    Camila Nevin, Boy Blue Pasta

  • "Over the course of several projects, Brett has been a pleasure to work with. His expertise is apparent and has been instrumental in shaping our brand."

    Lauren & Andrew Marburger, Lockport Brewery/The Pilot Brewhouse

  • "Thanks to Brett, Sea Lion now has a brand that reflects our values and resonates with our audience."

    Dylan Wallinger, Sea Lion Electric Equipment

  • "Brett always goes above and beyond to ensure we are happy with the end result."

    Gavin Anderson, Anderson Craft Ales

  • "When you hire Brett, you’re hiring a talented designer that truly wants to see YOU succeed."

    Scott Bader, Tailspin Jerky

  • "Brett goes above and beyond while working on our brand’s designs, and delivers a final product that we’re very happy with."

    Richard Phillips, Iron Road Brewing

  • "Brett helped us to create a visual identity and new packaging that helped convey our values and story in a much simpler way for new customers to understand."

    Lewis Leung, Chew Chew Treats

  • "We were struck by the subtle, clever details of his designs..."

    Teresa Dussault, Slow Wave Coffee

My work, and clients, have been featured on:

Logos of the World Brand Design Society, a crest, and the name in black text.
Bold black text spelling 'DIELINE' on a white background.
Text reading 'PACKAGING OF THE WORLD' in bold black letters on a white background.
Pentawards logo with a gold pentagon icon above the word 'pentawards' in black text.

Frequently Asked Questions About My Services

  • I'm a solo brand identity and packaging designer with 15+ years of experience, working with startups, CPG, food and beverage, craft beer, alcohol, and pet product brands across North America. I handle everything from naming, strategy, logo and brand identity design through to full packaging systems.

  • Food and beverage, alcohol, and pet products are where I spend most of my time, alongside general CPG and startup branding. That focus means I'm familiar with the packaging, labelling, US and Canadian regulatory compliance, and shelf-presence challenges specific to those categories.

  • Pricing depends on scope and deliverables. Send over your project details and I'll give you a ballpark estimate if you're still testing the waters, or a full quote if you're ready to get started.

  • Timelines vary based on scope and complexity. I'll walk you through a realistic timeline for your specific project once we've talked through what you need. As a rough guide, brand identity projects typically take about 6–8 weeks, and packaging projects typically take 4–6 weeks, but again, this will depend on your scope.

  • In many ways, I operate my studio like an agency, but it's just me. You work directly with me from the first call through final delivery, with no account managers or hand-offs between teams. That means faster turnaround on feedback and a single point of contact who knows your brand inside and out, though it also means I take on a limited number of projects at a time to keep that level of attention and care each project deserves.

  • Both. The majority of work I take on is direct client work through my studio, but I also subcontract for other design studios and agencies who need extra design capacity or specialized packaging experience.

  • Reach out through the Contact page with a bit about your project and a rough timeline. That helps me understand the scope and whether I'm the right fit before we set up a call and dive into your project.