Strategic Design
& Branding


I’m Brett Lair, an experienced, professional graphic designer based in Canada, with satisfied clients all over the world. Whether you’re an entrepreneur, startup, small business, or established company, I work with you to exceed your goals and grow your business. I do this by delivering results and value through effective design solutions that are tailored to your needs and backed by 7 years of professional experience.

What I do

Your brand is my focus. Whether it's starting with a strong identity, packaging your latest product, converting people into customers through your website, or building your brand from the ground up, this is what I do!

Before I even start to think design, I take the time to understand your needs, goals, business, competition, and more. This allows me to tailor your quote and design requirements, making sure we aim for results that matter. Below are just some of the services I offer to build your brand, bring in new clients, and promote your products or services.

If you would like me to put together a personalized quote for you, please complete the Project Worksheet and we can get started!

Identity & Branding

While your logo is significantly important, there is more to your brand. Branding is your company's image and reputation, both online and off, and how you establish a trusting, beneficial relationship with your customers. Branding may include an identity, brand strategy and direction, social media graphics, and more that will connect with your audience.

Website Design

Your website is often the first thing potential customers will look for and it can set the tone for the relationship. It is vital that your page is attractive and efficient to convert your visitors into customers. Whether you want to refresh your current website, customize an existing theme, or start from scratch with a custom design, I'm here to create a completely personalized solution.

User Interface Design

Just like your website, your software or app's interface needs to be easy to use, memorable, and efficient. Starting with the wireframes, I'll design the interface you're looking for and, after completing the design, present you with a working prototype. This allows you to visualize the flow from screen to screen, showing you the same stunning results your customers will see and remember.

Packaging & Collateral

Even with a website and online presence, your company still needs an offline image. That's why I provide premium-quality packaging, business cards, letterheads, signage, promotional materials, and more. To further enhance your brand, I'll design a cohesive look that is seamless online and off, no matter what the medium or material.

What I've done

Ready to get started?

If you're passionate about your business and ready to take it to the next level, get in touch and let's begin!

Who you're working with

My design career began with working full-time for over 4 years in a advertising agency with clients ranging from local businesses to municipal governments to large clients like Mac's Convenience Stores and Ontario Lottery & Gaming. I began freelancing on the side as a way to continually improve my skills and quickly realised that I would be better suited to running my own studio and focus on building strong brands from the ground up. Now my client base is worldwide, not only reaching across Canada and the United States, but Australia, Sweden, Ireland, and the United Kingdom as well.

Portrait of Brett Lair
Follow me!
  • I’ve had the distinct privilege of working with Brett on a number of branding and collateral assignments. He has a decidedly minimalist approach to design which tastefully communicates and effectively achieves the clients’ objectives.
    Tony Jurgilas, R.G.D.
    Design Strategist at 50 Carleton
  • We've worked with Brett on two projects and are very pleased with both the collaboration and the end result. He quickly understood what we were looking for, and his clean design and attention to subtle details is amazing.
    We would definitely recommend him to others, but are reluctant to do so, since we're quite worried that he'll be swamped with work and thereby unavailable to us if we did.
    Niclas Nilsson & Jon-Erling Dahl
    Owners of fooheads & Papertend
  • Brett is one of the most creative and thoughtful designers I've had the opportunity to work with. Simply put, he's someone you want on your team because he gets stuff done.
    Frank Chartrand
    UX Designer at Headspace. Previously Edenspiekermann and Bureau.
  • Brett is a talented designer and great to work with! His skills not only let him craft results that make impact but he is simply the most professional designer we’ve had the privilege to work with. We’ve worked with Brett on a number of projects and each time we’re amazed at his quality in branding and graphic design but also his approachable character which makes him a joy to work with every time.
    Jay Kapadia
    Partner at Brand Müller
  • Brett was a perfect designer to work with. He understood our needs and came up with a clean and fresh design. The project had unique technical challenges and limitations which Brett easily understood, he then broke the scope down to a number of deliverable steps. His work has lifted our app to a new level and we will definitely be working with Brett again.
    Peter Molyneux
    Founder of OneView Calendar

Ready to get started?

If you're ready to take your design and brand to the next level, you can email me at, fill out the form below, or complete the Project Worksheet to get a head start.