Brand design that transforms ambitious businesses into unforgettable brands.

I help startups and CPG brands get noticed, chosen, and remembered.

A Strategic Approach.

Your brand has about three seconds to make an impression, whether that’s on a shelf, on a screen, or in someone's mind. I help brands make those seconds count.

With 15 years of experience focused exclusively on brand identity and packaging, I bring strategic thinking and distinctive design to every project. My work has helped brands land on shelves they were once turned away from, go from unknown to unforgettable, and build loyal followings that last.

Based in Halifax, Nova Scotia. Working with founders and brands everywhere

Dream clients.

When a designer genuinely loves the category they're working in, it shows up in the work. I've spent years designing for craft breweries, food and beverage brands, pet brands, and founders who pour everything into what they do. That depth of experience means I already understand your world before we have our first conversation.

If you’re making something bold, thoughtful, or just plain delicious, there's a good chance we'll do great work together.

Kind Words

My work, and clients, have been featured on: