What Sets Me Apart
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Commitment
My main focus over the past 15 years has been branding and packaging design. This is the kind of work that I’m passionate about! 10 years ago, I quit my full-time job at a design agency so I could pursue my dreams of opening my own design studio, and working with clients who are chasing their dreams as well.
I’m all in!
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Experience
I have a proven track record of delivering successful branding and packaging projects across a wide variety of industries, from small businesses and start-ups to collaborating with agencies to develop branding for their larger corporate clients. This experience enables me to bring a different level of creativity, knowledge, and strategic insight to every project I take on.
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Selective
I only take on clients and projects that I’m genuinely excited about, and will turn down opportunities that don’t align with my passions or expertise. So when I say yes, you know the project is getting my full attention and is one that I’m excited about taking on!
What You Can Expect
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Quality
I began my design career in 2010 at a fast-paced design agency where attention to detail was crucial, and errors could cost tens of thousands of dollars. Since transitioning to running my own studio, I have continued to produce the same high-quality work on every single project.
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Professionalism
As much as I prefer to keep things casual and friendly when on a call or emailing back and forth, I take this very serious. I’m on time for our calls, meet deadlines, hold both myself and you to a high standard, and will always treat you with respect.
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Reliability
A good reputation is everything, and I work hard to maintain that with my clients. I consistently produce high-quality work, meet deadlines, and always aim to exceed expectations. There’s a reason my clients recommend me to their network and have continued to work with me for several years.
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Communication
My goal is to always keep you in the loop of what’s going on so you’re not guessing about the project status. I’ll have regular email updates, invite you to a Slack channel, or join yours, keeping the lines of communication open throughout the process.
My Process
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Documents
Once a quote or proposal has been accepted, I’ll follow up with a simple two-page letter of agreement that outlines important details like rights, ownership, usage, and fees. Once we have both signed it, I’ll send the initial invoice and we’ll kick off the project!
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Discovery
The project kicks off with a deep dive into your business, story, objectives, goals, and overall personality. This begins with our conversations about your project and the comprehensive questionnaire that I’ll provide. By immersing myself into your world, I’ll help define what makes your brand unique, and how to stand out from competitors.
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Design & Refine
The results from the discovery and positioning are brought to life through a variety of design concepts. Each direction will be in line with our discussions and research, but stand apart from each other to give you distinct directions to choose from. Your feedback helps refine the designs.
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Package & Deliver
This is where it gets real! All of the project deliverables are neatly organized, packaged, and handed off. I’ll also include a simple document explaining the file naming and organization to make finding everything a breeze.
Kind Words