As a creative, I can’t help but dream up brands and products I wish existed. This is no exception.

My wife and I started brewing kombucha at home and quickly fell in love with it. I already brew beer and bake sourdough, so fermenting something else on the counter sounded great! It’s also a fairly simple process, and we get to experiment with fun flavours. Blueberry vanilla is our go-to.

The name Happyblob comes from the mix of our initials, H & B, and the “blob” (a.k.a. the pellicle) that forms across the top of the container during fermentation. If you’ve never seen one, it looks a bit like a thick fried egg and has the texture of a very chewy candy. Yes, you can eat it. Yes, I’ve tried it. No, it’s not my favourite.

All that aside, over the years I’ve noticed a trend: founders like to see their kind of product in a designer’s portfolio. Coffee founders want to see coffee brands. Brewery founders want to see beer brands. And it makes sense—it helps them feel more confident that I can handle their project.

So while Happyblob started as a fun spinoff of a hobby, it also gave me the chance to design a playful, modern brand that reflects the joy of fermentation. In the end, it might just be the project that resonates with a future client.