Services

Whether you're launching something new, raising a round, or getting into retail for the first time, the work we do together will make sure your brand looks like it belongs there.

Logos

Branding

Packaging

Strategy

Signage

Naming

Merch & Apparel

Rebrands

& More

Logo Design

You're in the early stages of building your business and need a strong, professional mark to lead with. Clean, considered, and built to last.

Logo projects include:

  • Discovery — to uncover your story, vision, positioning, and personality

  • Moodboards — to align on the visual direction before a single concept gets designed

  • Logo design — a primary mark and the supporting variations you'll actually need

  • Colour palette — a thoughtful system that works effectively in print and on screen

  • Typography — type choices that carry your brand's personality across every touchpoint

  • Brand Standards Guide — a simple, usable document your team and vendors can actually follow

The result is a mark worth building a brand on.

Brand Identity

You have a clear vision for where your business is headed and need a complete identity system to match. One that captures attention, builds recognition, and holds up as you grow.

A brand identity project typically includes:

  • Discovery — to uncover your story, vision, positioning, and personality

  • Moodboards — to align on the visual direction before a single concept gets designed

  • Logo design — a primary mark and the supporting variations you'll actually need

  • Colour palette — a thoughtful system that works effectively in print and on screen

  • Typography — type choices that carry your brand's personality across every touchpoint

  • Supporting Assets — patterns, textures, type styles and other assets that make the system feel complete

  • Brand Standards Guide — a comprehensive document your team and vendors can actually follow

The result is a cohesive visual system that scales with your business.

Packaging Design

Packaging is where brand strategy meets the shelf, and where a great design can do the work of a salesperson. I've designed packaging for CPG startups, craft breweries, and pet product companies, helping them stand out in a crowded category.

Packaging projects typically include:

  • Label and packaging design — single SKUs, full product lines, and seasonal variants

  • Guidance — working with your existing packaging specs or connecting you with the right suppliers

  • Print-ready files — production files that are set up to your printer’s exact specifications

The result is packaging that earns its spot on the shelf, and keeps it.

Brand Strategy

Most brands skip strategy and wonder why the design doesn't feel quite right. A strategy session digs into who you are, who you want to speak to, and what makes your brand worth choosing. This can be a standalone engagement or the first phase of a full brand identity project.

Strategy projects typically include:

  • Strategy Workshop — a deep dive into your story, audience, messaging, tone, and more

  • Brand Guide — a detailed document that captures everything we've uncovered, ready to guide every decision that follows

The result is a brand that knows exactly who it's for, and why they should care.

Who this is for

I work best with founders and brands who are:

  • Launching a new product or company and need to get it right from the start

  • Preparing for a funding round, retail pitch, or major launch

  • Outgrowing a DIY logo and ready to invest in something that does the work

  • Rebranding or refreshing after outpacing what their current identity can do

I work directly with clients across North America and beyond, taking on a selective number of projects each year to make sure every client gets my full attention.

If you're not sure whether your project fits, just reach out.