Services
Whether you're launching something new, raising a round, or getting into retail for the first time, the work we do together will make sure your brand looks like it belongs there.
Logos
Branding
Packaging
Strategy
Signage
Naming
Merch
Rebrands
& More
Logo Design
You're in the early stages of building your business and need a strong, professional mark to lead with. Clean, considered, and built to last.
Logo design projects typically include:
Discovery — to uncover your story, vision, positioning, and personality
Mood boards — to align on the visual direction before a single concept gets designed
Logo design — a primary mark and the supporting variations you'll actually need
Colour palette — a thoughtful system that works effectively in print and on screen
Typography — type choices that carry your brand's personality across every touchpoint
Brand Standards Guide — a simple, usable document your team and vendors can actually follow
The result is a mark worth building a brand on.
Brand Identity
You have a clear vision for where your business is headed and need a complete brand identity system to match. One that captures attention, builds recognition, and holds up as you grow.
Brand identity projects typically include:
Discovery — to uncover your story, vision, positioning, and personality
Mood boards — to align on the visual direction before a single concept gets designed
Logo design — a primary mark and the supporting variations you'll actually need
Colour palette — a thoughtful system that works effectively in print and on screen
Typography — type choices that carry your brand's personality across every touchpoint
Supporting Assets — patterns, textures, type styles and other assets that make the system feel complete
Brand Standards Guide — a comprehensive document your team and vendors can actually follow
The result is a cohesive visual system that scales with your business.
Packaging Design
Packaging is where brand strategy meets the shelf, and where a great design can do the work of a sales rep. I've designed packaging for CPG startups, craft breweries, and pet product companies, helping them stand out in a crowded category.
Packaging design projects typically include:
Label and packaging design — single SKUs, full product lines, and seasonal variants
Guidance — working with your existing packaging manufacturer or connecting you with the right suppliers
Print-ready files — production files that are set up to your printer’s exact specifications
Compliance — experienced in Canadian and US government packaging and labelling regulations
The result is packaging that earns its spot on the shelf, and keeps it.
Brand Strategy
Most brands skip strategy and wonder why the design doesn't feel quite right. A strategy session digs into who you are, who you want to speak to, and what makes your brand worth choosing. This can be a standalone engagement or the first phase of a full brand identity project.
Strategy projects typically include:
Strategy Workshop — a deep dive into your story, audience, messaging, tone, and more
Brand Guide — a detailed document that captures everything we've uncovered, ready to guide every decision that follows
The result is a brand that knows exactly who it's for, and why they should care.
Who This is For
I work best with founders, brands, and agencies who are:
Launching a new product or company and need to get it right from the start
Preparing for a funding round, retail pitch, or major launch
Outgrowing a DIY logo and ready to invest in something that does the work
Rebranding or refreshing after outgrowing their current branding or packaging
Looking for a specialist to bring in on a branding or packaging project
I work directly with clients across North America and beyond, taking on a selective number of projects each year to make sure every client gets my full attention.
If you're not sure whether your project fits, just reach out.