The team at Voyce brought me on to create an identity for their hemp-derived CBD product built around pure ingredients. Voyce has no fillers, no THC, and uses a patented Nanotechnology extraction process that delivers 70% bioavailability and 5x faster absorption than standard CBD products. Obsessively basic by design, never compromising on quality. The brand needed to reflect that same intentionality. Simple, clean, and premium while still being accessible.

The identity builds on a distinction Voyce already made for themselves with the "y" in their name. The letterform was stripped back and modified into a looped "y" that brings a sense of balance to the mark while creating a subtle oil droplet in the negative space, a quiet nod to their product that rewards a second look. A geometric sans serif keeps the identity feeling precise and considered, while the colour palette strikes a balance between warmth and professionalism.

The result is an identity that reflects a brand that’s for people who care about what goes into their body, and expect the same care from the brands they choose.